Pay Per Click (PPC) Management

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PPC Marketing

Here are the paid advertising Campaigns
  • Google AdWords
  • Bing ads
  • Facebook ads
  • Twitter ads
  • Retargeting
  • YouTube advertising
  • Mobile advertising
  • Other real-time buying platforms
  • Direct media buys
Video Advertising
Video Advertising
PPC Remarketing
PPC Remarketing
Social Advertising
Social Advertising
Display Advertising
Display Advertising

Pay per Click (PPC)



PPC (Pay Per Click), also called cost-per-click, is an internet advertising model used to direct visitors to web sites, in which advertisers pay the publishing company (usually a web site owner or a number of web site) when the advertisement is clicked. It's defined only as "the sum of money spent to get an ad clicked.

A good paid search strategy will maximize your visibility in the search engines and provide an excellent return on investment. It is quickest and most convenient way to get response.
    Here are the paid advertising Campaigns
  • Google AdWords
  • Bing ads
  • Facebook ads
  • Twitter ads
  • Retargeting
  • YouTube advertising
  • Mobile advertising
  • Other real-time buying platforms
  • Direct media buys
    How we approach to a Successful PPC campaign Discovery
    We initially analyze the client’s business, their website, and the competition to provide clear documentation that is needed to be used throughout all the stages of the client project.
    Project Brief
    Understand information & business goals of the client also inquire all required information to effectively complete the discovery Phase.

  • Analytics
  • Budget
  • Business Goals
  • Campaign Login Credentials
  • Audience
  • Geographic Location

    • PPC Audit
    Make necessary amends for current website PPC performance based on analytics and also check landing pages and current campaign statistics.

    Defining Keyword
    Usage of promising target keywords that are based on business goals mentioned in the Project Brief and also as per the potential analytics found in the PPC Audit.

    Analyzing the Competition
    Study the business as well as PPC competitors and Ad Copy based on Target Keywords and also determine the threats they pose.
    Strategy
    After the study, we create an actionable PPC strategy and plan the activities accordingly that can be linked directly to deliverable and measurable business goals.

    Paid Search Strategy
    Setting up the Paid Search, Display as well as the Remarketing campaigns and take necessary decisions regarding ad copy, landing page recommendations, targeting methods and required budget.

    Defining Measurement Tactics
    Define measurable short-term and long-term goals to be evaluated as well as the tools to measure the campaign performance.
    Setting Up the Landing Page and PPC Campaign

    Implementing the landing page recommendations derived from the Strategy Phase after the proper collaboration with the client.

    Designing of the Landing Page (optional)
    Designing optimal conversion based landing pages with actionable calls to action for new campaigns.

    Actual Campaign Setup
    Create or edit existing campaigns based on the Paid Search Strategy.

    Landing Page Implementation
    Create/Edit Landing Pages for the new campaigns and to make sure conversion tracking is implemented and also optimizing the load time of the page.
    Optimize
    Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy.

    Short-Term Adjustments
    Change bids, ads, and landing pages based on short term performance indicators (daily or every few days).

    Campaign Adjustments
    Make global changes to the campaign based on trends that are identified over time (weekly or biweekly).
    Analysis & Reporting
    Providing and generating regular reports that are based on analysis of campaign performance, KPIs, goal tracking and also amend the project plan based on results.

    Monthly Performance Report
    Preparing comparison based reports defining current standing of goals, metrics, tasks performed and plan for the respective next month.

    Quarterly Review Comprehensive overview of the campaign and doing necessary amendments to the project plan based on the results obtained.