
PPC Marketing
Here are the paid advertising Campaigns
- Google AdWords
- Bing ads
- Facebook ads
- Twitter ads
- Retargeting
- YouTube advertising
- Mobile advertising
- Other real-time buying platforms
- Direct media buys
Video Advertising
PPC Remarketing
Social Advertising
Display Advertising

Pay per Click (PPC)
PPC (Pay Per Click), also called cost-per-click, is an internet advertising model used to direct visitors to web sites, in which advertisers pay the publishing company (usually a web site owner or a number of web site) when the advertisement is clicked. It's defined only as "the sum of money spent to get an ad clicked.
A good paid search strategy will maximize your visibility in the search engines and provide an excellent return on investment. It is quickest and most convenient way to get response.
A good paid search strategy will maximize your visibility in the search engines and provide an excellent return on investment. It is quickest and most convenient way to get response.
- Google AdWords
- Bing ads
- Facebook ads
- Twitter ads
- Retargeting
- YouTube advertising
- Mobile advertising
- Other real-time buying platforms
- Direct media buys
Here are the paid advertising Campaigns
- Analytics
- Budget
- Business Goals
- Campaign Login Credentials
- Audience
- Geographic Location
How we approach to a Successful PPC campaign Discovery
Project Brief
Understand information & business goals of the client also inquire all required information to effectively complete the discovery Phase.
PPC Audit
Make necessary amends for current website PPC performance based on analytics and also check landing pages and current campaign statistics.
Defining Keyword
Usage of promising target keywords that are based on business goals mentioned in the Project Brief and also as per the potential analytics found in the PPC Audit.
Analyzing the Competition
Study the business as well as PPC competitors and Ad Copy based on Target Keywords and also determine the threats they pose.
Strategy
Paid Search Strategy
Setting up the Paid Search, Display as well as the Remarketing campaigns and take necessary decisions regarding ad copy, landing page recommendations, targeting methods and required budget.
Defining Measurement Tactics
Define measurable short-term and long-term goals to be evaluated as well as the tools to measure the campaign performance.
Setting Up the Landing Page and PPC Campaign
Implementing the landing page recommendations derived from the Strategy Phase after the proper collaboration with the client.
Designing of the Landing Page (optional)
Designing optimal conversion based landing pages with actionable calls to action for new campaigns.
Actual Campaign Setup
Create or edit existing campaigns based on the Paid Search Strategy.
Landing Page Implementation
Create/Edit Landing Pages for the new campaigns and to make sure conversion tracking is implemented and also optimizing the load time of the page.
Optimize
Short-Term Adjustments
Change bids, ads, and landing pages based on short term performance indicators (daily or every few days).
Campaign Adjustments
Make global changes to the campaign based on trends that are identified over time (weekly or biweekly).
Analysis & Reporting
Monthly Performance Report
Preparing comparison based reports defining current standing of goals, metrics, tasks performed and plan for the respective next month.
Quarterly Review Comprehensive overview of the campaign and doing necessary amendments to the project plan based on the results obtained.